Poland-based email marketing company GetResponse will be opening its first US-based office in Boston. GetResponse is investing $6 million in the expansion.”
”As veterans in the business, they made marketing automation accessible to different business needs, even giving you real analytics about each campaign and their responsive automated follow up is one of the smartest things you’ll see.”
”GetResponse can help a business test what works when contacting customers through email. Optimizely can aid a company with A/B testing of its website-landing pages and other pages.”
”Using email automation with a service like GetResponse to follow up with prospective customers, send birthday promotions, remind people of an abandoned shopping cart, conduct post-purchase surveys, etc. can help you build stronger relationships with your customers.”
”Adopt an integrated email tool like GetResponse’s auto-responder to configure triggers that make sense to your brand, schedule your message cycles, and template out what you want to say in each of them.”
"Another survey, by GetResponse, found that email marketing messages with a social sharing option generate 30% higher click through rates than emails without these features."
"GetResponse announced today it has developed a list-segmentation tool for use with its turnkey email-marketing product that allows senders to target recipients by behavior, preferences and geographic location."
"A new tool could help brands better utilize consumer information. From GetResponse, the Form Builder should help brands increase sign ups and deepen segmentation for their email lists."
"GetResponse has launched GetResponse Form Builder, a tool that creates customized sign-up forms. It has 500+ designer templates and a visual drag and drop editor."
"Multimedia marketers are going to love this one. Email marketing provider GetResponse announced that it is increasing (a 100-fold increase mind you) the storage it provides."
"GetResponse has done a good job with the voices it has reading email messages. Marketers can presently select either male or female voices with either an American or British English accent. Other languages will be forthcoming."
"To grab users' attention in the space, more than one-half of small and medium-sized businesses told e-mail marketing firm GetResponse they would focus on personalization and targeting in 2010."
"More than 90 percent of SMB e-mail marketers plan to incorporate social media this year while 80 percent will use videos, according to a study released yesterday by GetResponse by Implix."
Listen as Simon Grabowski - CEO of Implix and Founder of GetResponse - talks to Gartner analyst Richard Fouts about what marketers are doing to get above the noise with new channels constantly emerging.
It's not difficult to find an e-mail marketing service that's affordable for SMBs these days. But it is trickier to find an affordable e-mail marketing service that offers features for the iPhone and integrates with Twitter. Enter GetResponse.
Email messages that include a social sharing option generate 30 percent higher click-through rates than emails without a social sharing option, according to a recent GetResponse study.
Email messages that include a social sharing option generate 30 percent higher click-through rates than emails without a social sharing option, according to a recent GetResponse study.
According to GetResponse's 'Email Marketing and Social Media Integration Report,' Twitter was the most popular social-sharing option, included in 67.2% of all social e-mails, with Facebook a close second at 62.7%.
Email messages that include a social media sharing option generate a 30% higher click-through rate than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.
Email marketing messages with a social sharing option generate 30% higher click through rates than emails without these features. So says a new survey by GetResponse - as well as anecdotal evidence that the rules governing email and social media communication are increasingly becoming blurred.
Email marketing platform GetResponse has released what amounts to the first integrated text-to-speech email capability. The best part? It actually sounds authentic.
Online video is more popular than ever, and that ever-increasing popularity will spur greater use of video in e-mail this year as more retailers show consumers everything from customer testimonials to product demonstrations, e-marketing firm Implix says in a new report.
Consumers this year will see a jump in e-mail marketing messages that contain videos showing content such as customer testimonials and product demonstrations, e-marketing firm Implix says in a new report.
Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to a recent study by GetResponse.
Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.
The actual average open with HTML is anywhere from 20% to 35%, but then we are seeing that Europe has the better open rates. We believe this definitely has to do with email fatigue factors in the US compared to European consumers," said Simon Grabowski, CEO of Implix.
Consumers opened more e-mail marketing messages sent from Europe than messages sent from other continents, according to review of more than 1.65 billion e-mails sent via Poland-based e-marketing firm Implix.
E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world, and the continent's open rates are relatively low, according to a study by Implix.
Implix, in another example, debuted its new GetResponse 6.0 email marketing solution at ad:tech 2009 in the beginning of November. It features social media integration, GetResponse for iPhone, free online surveys, advanced email analytics, and video email production capabilities aimed at small business markets.
GetResponse appears to be very social media savvy. They offer video email and social media tools. Your email subscribers, for example, can easily receive your Twitter updates via the GetResponse service. They also have a split-testing feature so that you can test one email against another to see which one pulls better results.
Enter a new platform, GetResponse Developer Zone, which helps marketers integrate the GetResponse email platform with existing ecommerce platforms, CMS and CRM systems.
The new GetResponse Developer Zone includes some 30 API hooks that make it possible to add GetResponse functionality to all of the systems that an ecommerce merchant depends on, including databases, content management systems and the ecommerce platform itself.
Implix's Founder and CEO Simon Grabowski, has an online marketing service, GetResponse and one of Implix's customers had conversion rates go up 200% in one week after using Implix's video email marketing feature.
Implix's e-marketing platform GetResponse 6.0 offers cost-conscious businesses features like split testing and more than 300 industry templates to get a campaign rolling
GetResponse 6.0 is an easy-to-use email campaign management tool that makes customizing HTML newsletters and email promotions relatively simple. It will also automatically update a blog or Twitter account with newsletter content.
This release of the popular email marketing platform is the first that I've ever come across to offer audio and video recording capabilities, and Twitter integration.
