Implix Celebrates 10th Anniversary and 100,000th GetResponse Email Marketing Customer
Company Continues to Pioneer Email Marketing for SOHO/SMB Markets with Video Emails and Social Media Integration
WILMINGTON, Delaware, October 26, 2009 – Implix , an email marketing leader and online solution provider to global SOHO/SMB markets, today announced it is celebrating its 10-year anniversary and 100,000th GetResponse customer. Founded in 1999 by Simon Grabowski, Implix’s mission is to develop and deliver easy-to-use, Web-based marketing applications that improve efficiency, reduce costs and increase profitability. The company’s success is predicated on its ability to help small businesses in 172 countries build market share and compete effectively against larger companies.
"This is an exciting time for us," said CEO Grabowski. "The Internet landscape is changing dramatically and becoming a goldmine of ideas. I see more opportunities every day to deliver innovative, new online solutions at affordable prices that will help customers grow their businesses, without investing a lot of time and resources. And even though the economy is challenging, never before in Internet history have we had so many ways to connect with customers and each other − through email, video, social media and so on. Implix is committed to building bridges across these promising online channels. In fact, we're working on several exciting new products right now."
Since founding the company at 19 years of age, Grabowski has held to his vision of the Internet as a wide-open marketplace where small companies can compete with bigger, much richer players. Having developed GetResponse as a struggling small business owner, he has a deep understanding of the support they require to be successful. Over the years, Grabowski has built a team of dedicated customer service and technical support experts, a model that has earned Implix high customer satisfaction ratings and glowing testimonials.
Joyce-Nichols Moore is a fitness expert, popular author and blogger, and owner of Moore Than Fitness, Delaware County, PA, who relies on GetResponse to "get people moving". Joyce explained: "GetResponse video email marketing is playing a huge role in growing my business and inspiring people to take action. Paying crazy amounts of money to put ads in papers is a thing of the past. With so many customers on social media sites, it’s crucial to be able to create awesome video promotions, click a button or two, and instantly it’s on Twitter! I had tried and quit AWeber, iContact, and Constant Contact, but GetResponse was so easy to learn, in my first week of using video, conversion rates jumped 200% and campaign revenues tripled! And customers love to participate in the online surveys and especially the testimonials. They forward the videos to friends to show off their newfound celebrity. The return on my investment has been amazing!"
President and CEO Michel Fortin of SuccessDoctor.com, an international copywriting and direct response consultancy, also knows first-hand how Implix's online tools can increase marketing ROI. "GetResponse was instrumental in producing approximately a quarter of a million dollars in sales in just over one year," said Fortin, a GetResponse customer for more than seven years.
So how does a teenager turn a homegrown email marketing application into a multi-million dollar Internet marketing company in 10 years? Grabowski's unshakeable belief in the power of the Internet to do business faster, cheaper and more efficiently than anyone dreamed possible was clearly visionary. But it was his relentless focus on email marketing and emerging online segments that resulted in the company generating positive cash flow year after year and achieving several major milestones in the last few months, such as the 100,000th GetResponse customer, and the launch of GetResponse 6.0, the biggest release in the company's 10-year history.
Regarding lessons learned along the way, Grabowski's rules for achieving success are less about "rules" and more about people: "If you want to succeed, focus on things and they will grow. Listen to your customers and hire people with passion... knowledge can come later. This will pay off 10-fold. Keep the organization simple. Hierarchy can kill innovation."
The "10% Off 10th Anniversary" Promotion
To thank its loyal customers and supporters for 10 years of remarkable success, Implix is offering a 10- percent off GetResponse promotion. Any new or upgraded GetResponse accounts purchased from Oct. 26 through Nov. 30 will receive the 10-percent discount.
About the Company
GetResponse serves more than 350 000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.