GetResponse Offers Email Deliverability Success Guide and Infographic to Help Customers Achieve Seamless Inbox Delivery.

The free guides describe the 10 most important techniques email marketers need to employ to ensure compliance, protect domain reputations, and keep deliverability high.

WILMINGTON, Delaware, August 17, 2011GetResponse , a leading email marketing provider for the SMB sector ( ) and Implix flagship product, announced the availability of a new infographic and whitepaper titled “The Deliverability Success Guide: 10 Steps to Seamless Inbox Delivery”, developed to help email marketers increase response rates and revenues by taking proactive steps to improve inbox delivery.

Deliverability remains the most serious challenge for email marketers today. According to research by MarketingSherpa, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter. This results in lower ROI for email marketing programs at a time when businesses cannot afford to miss revenue opportunities. The paper points out that while deliverability is the responsibility of the email service provider (ESP), there are best practices that marketers can employ to stay current with anti-spam trends and technologies and help keep deliverability high.

“Email deliverability is a persistent challenge, but part of that challenge is getting ESPs and their customers to partner around deliv erability best practices, explained Simon Grabowski, CEO of Implix and Founder of GetResponse. “With Internet service providers constantly coming up with new spam filters to thwart inbox invaders, it’s more important than ever to share tips and tactics to keep deliverability and customer domain reputations top notch. The good news is that with the proper application of anti-spam formatting, relevance and segmentation techniques, senders can have an even bigger influence on deliverability than the sending technology. By applying the 10 simple steps in the new whitepaper, marketers can maintain the health of their email programs, avoid deliverability issues, and dramatically increase campaign profitability.”

Key topics:

  • How to optimize content for better deliverability.
  • Why From field addresses matter.
  • Tactics to keep your list clean.
  • How to effectively monitor your own deliverability.
  • Why regular mailing frequency is important.

Free download of “Deliverability Success Guide: 10 Steps to Seamless Inbox Delivery” at: .

About the Company

GetResponse serves more than 350 000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.