GetResponse Releases Powerful New Automation Features in Beta
New module puts marketing automation within reach of organizations of any size.
May 2, 2016 – Wilmington, Del. – GetResponse, the leading online marketing provider, has released a beta version of a new marketing automation module. Historically, automation has required custom programming, making it impractical for smaller organizations. The GetResponse solution puts together the most popular automation techniques, providing an easy, point-and-click interface that enables even marketers who aren’t tech savvy to set up sophisticated automation workflows.
“Some marketers fear marketing automation, believing they will have to change their business to fit the marketing automation platform,” said Simon Grabowski, GetResponse Founder and CEO. “We designed our marketing automation to enable them to design flexible processes to support their unique business model.”
The module is currently being tested in a beta version by GetResponse customers. Their valuable feedback will enable the GetResponse product development team to make any last-minute tweaks before releasing the final module.
ABOUT GETRESPONSE MARKETING AUTOMATION
GetResponse Marketing Automation works on a simple if then logic. Users can mix and match numerous conditions, actions and filters to build unique one-to-one communications models with their customer base. All elements can be easily put into clear visual workflows, and then tweaked and optimized as the customer marketing communications evolve
The system is flexible and easy to use, so marketers can implement each step to test how it performs. And the software is scalable, so it grows with the business.
Tagging and Scoring to build comprehensive subscriber profiles
GetResponse Marketing Automation enables users to design workflows that automatically score and tag subscribers based on their reactions to offers and content. Over time, the system creates revealing profiles that marketers can use to evaluate subscriber engagement, prospect readiness to buy, and customer loyalty to the brand.
Visual Workflows to view the entire communications path
The user designs workflow by defining conditions that trigger actions. Condition examples: opening an email, clicking a link, making a purchase. Or a condition can be the failure to open an email, click a link, or buy within a specified period. Optionally, the user can add filters to sharpen the targeting. Filter example: the first ten subscribers who open an email, click a link, or purchase a specified offer. Triggered action examples: send an offer for a cross-sell product, add the subscriber to an autoresponder campaign, send the message again.
Experienced marketers will immediately see the possibilities of marketing automation. Beginners may want to start slowly, add processes that automate favorable results, and then tweak as time goes by. Marketers of any skill level can benefit by taking the time to plan workflows and set goals, such as save labor, increase efficiency, improve service, increase sales, etc.
“Our mission has always been to bring big-company technologies to organizations of every size,” said Simon Grabowski. “The new feature will enable marketers to use sophisticated automation techniques to streamline their marketing, so they can compete with companies that are larger and better established.”
Marketing Automation Beta is available to all current and new GetResponse customers. The new release will include new advanced segmentation features, a module for tracking web traffic, and a shopping cart abandonment interface. For more information and to view the complete system, sign up for a GetResponse 30-day free trial, no credit card required.
About the Company
GetResponse serves more than 350 000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.